When pharmaceutical companies market to customers they must take the time to consider who influences the customers decision making. There are many social influences as well as psychological variables that dictate a patients course of action for an illness. Some patients may choose not to get treatment, other patients may ask their doctor for a … Read more
Imagine you had Interview someone that has a position to which you aspire, or works in a field in which you are interested. Your dream job is to be an athlete director working with kids in a school. Mostly grades from Pr4-12 grades. Like what do you have to do to get there. What internships … Read more
Research and discuss the development of the iPhone. How was it created? How was it a disruptive innovation? How did it move through the Adoption curve and why?Upload your analysis as a 35-page paper, exclusive of title page and appendices, in MS Word format, 12-point Times New Roman Font, double-space following APA Style Format.
Assignment #2: Test Market Designs Please recommend a test market design and address the associated questions for 2 of the following 5 scenarios. In your answer, be sure to label the Independent Variables (IV), the Dependent Variables (DV), and any control variables. Include the timeline and associated costs. Also, in answering the questions, you might … Read more
Visit Quantcast.com or similarweb.com and obtain traffic data for one or more sites that interest you. Better yet, visit both and compare the data you get from the two different platforms and panels. Why would a business choose to use either or both of these services? Submit a one to two-page analysis of the site(s) … Read more
For this individual assignment, you are asked to produce a fully referenced Industry Briefing Paper for the Marketing Director of a company of your choice. Note, the size/scale of your chosen organisation [SME, multinational, domestic vs. international], industry/market sector) will be important when writing up your implications for this paper! The paper needs to be … Read more
six macro forces that marketing leaders ought to take into account when developing a marketing strategy. Choose one of the macro forces and write a brief post on how that macro force can impact a marketing strategy. Provide at least one example from a company that has had to confront that macro force and describe … Read more
The two main foci of this class are (a) the study of sound and aurality as a social, technological and aesthetic practice, and (b) the relationship between these aural practices and related or associated visual media. With this in mind, this paper should engage some aspect of either of these questions. Ideally, your paper will … Read more
1. Some marketing researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures. Take a position: is the best marketing research quantitative or qualitative? Support your perspective with evidence from a … Read more
https://hbr.org/2020/11/case-study-when-your-brand-is-racist Learning Objectives:To introduce an abbreviated case studyTo develop your critical thinking skillsTo help prepare you for the case portion of our class Introduction:In this abbreviated case study we meet Shawn, a senior brand manager at Cork Beverages located in Nashville, Tennessee. In this case, Shawn is working with Carla, Chief Marketing Officer, and Eric, … Read more