*Give an example of a specific product whose value is perceived differently by the customer and the business supplier. (Let’s try to expand beyond the ones mentioned in the textbook, although they should give you some ideas.) *Identify these differences in value and provide an explanation of why final consumers and business suppliers might perceive … Read more
“Write an essay (with introduction and conclusion) on the suggested topic.Your introduction should include the thesis statement – main idea of the paper (here is more detailed explanation – https://essayshark.com/blog/how-to-write-a-thesis-statement-to-make-it-clear/). Don’t include any new information in the conclusion. It should restate the thesis statement of the paper.Support your ideas with relevant arguments and examples (in-text … Read more
InstructionsSupply Chain and Logistics ManagementWatch the following video (just over 11 minutes) by clicking on the link below:MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and the direct sales model [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=10070Click here to view a transcript of the video.After viewing the video, answer questions 1 and 2, and select one … Read more
For this activity, prepare a reflection paper, and consider the concepts that you have learned during your readings. Think about what you understand completely and what did not quite make sense. The purpose of this assignment is to provide you with the opportunity to reflect on the material you have read and to expand on … Read more
Develop a Pecha Kucha presentation in which you critically discuss the concept of glocalization in global marketing. To do so, Outline glocalization theory and discuss the role of glocalization in global marketing.Choose one global company/brand and analyse the extent to which it uses a glocal approach (i.e. standardize and adapt their marketing mix) in their … Read more
The MMIP Project Please note that you MAY NOT select a COMPANY for the MMIP. You must select a specific product or service. From the syllabus: Each student must choose a new or existing product/service to analyze for the Marketing Management Individual Project (MMIP). No two students can work on the same product/service. For example, … Read more
Assignment Content Read the following article. https://www.entrepreneur.com/article/232029 It shows you how to identify keywords for a website. You can also then run this same report on competitors. Choose a website and enter it into the search tool. Provide a 1-2 page document (feel free to include screen shots) on the keywords of the site you … Read more
Respond to the following: Provide an example of how marketers use technology to improve customer retention and enhance their bonds with customers? Select a brand or retailer to complete this assignment. GuidelinesPlease use APA formatting. Your paper should be 2-3 pages in length.Please use the textbook or an outside source to research and support your … Read more
Paper Instructions: For this Module 1 SLP Assignment, you are required to apply application to Product/Service- “Women’s foundation Make-up”. Research is required. The written assignment requires an Intro (2-3 sentences), Body, Conclusion (2-3sentences), in-text citations and References, written in third person. Please show clearly in the written report the topics from the Mod1SLP being answered … Read more
InstructionsFor this assignment, you will utilize the sports product, service, or event that you selected in Unit I, and you will address the prompts below in a two-page essay.Identify the concepts and strategies utilized in the pricing of your sports product, service, or event.Identify pricing concepts and strategies that will promote your sports product, service, … Read more