Assignment #2: Test Market Designs Please recommend a test market design and address the associated questions for 2 of the following 5 scenarios. In your answer, be sure to label the Independent Variables (IV), the Dependent Variables (DV), and any control variables. Include the timeline and associated costs. Also, in answering the questions, you might … Read more
Visit Quantcast.com or similarweb.com and obtain traffic data for one or more sites that interest you. Better yet, visit both and compare the data you get from the two different platforms and panels. Why would a business choose to use either or both of these services? Submit a one to two-page analysis of the site(s) … Read more
For this individual assignment, you are asked to produce a fully referenced Industry Briefing Paper for the Marketing Director of a company of your choice. Note, the size/scale of your chosen organisation [SME, multinational, domestic vs. international], industry/market sector) will be important when writing up your implications for this paper! The paper needs to be … Read more
six macro forces that marketing leaders ought to take into account when developing a marketing strategy. Choose one of the macro forces and write a brief post on how that macro force can impact a marketing strategy. Provide at least one example from a company that has had to confront that macro force and describe … Read more
The two main foci of this class are (a) the study of sound and aurality as a social, technological and aesthetic practice, and (b) the relationship between these aural practices and related or associated visual media. With this in mind, this paper should engage some aspect of either of these questions. Ideally, your paper will … Read more
1. Some marketing researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures. Take a position: is the best marketing research quantitative or qualitative? Support your perspective with evidence from a … Read more
https://hbr.org/2020/11/case-study-when-your-brand-is-racist Learning Objectives:To introduce an abbreviated case studyTo develop your critical thinking skillsTo help prepare you for the case portion of our class Introduction:In this abbreviated case study we meet Shawn, a senior brand manager at Cork Beverages located in Nashville, Tennessee. In this case, Shawn is working with Carla, Chief Marketing Officer, and Eric, … Read more
*Give an example of a specific product whose value is perceived differently by the customer and the business supplier. (Let’s try to expand beyond the ones mentioned in the textbook, although they should give you some ideas.) *Identify these differences in value and provide an explanation of why final consumers and business suppliers might perceive … Read more
“Write an essay (with introduction and conclusion) on the suggested topic.Your introduction should include the thesis statement – main idea of the paper (here is more detailed explanation – https://essayshark.com/blog/how-to-write-a-thesis-statement-to-make-it-clear/). Don’t include any new information in the conclusion. It should restate the thesis statement of the paper.Support your ideas with relevant arguments and examples (in-text … Read more
InstructionsSupply Chain and Logistics ManagementWatch the following video (just over 11 minutes) by clicking on the link below:MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and the direct sales model [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=10070Click here to view a transcript of the video.After viewing the video, answer questions 1 and 2, and select one … Read more