Marketing

For this activity, prepare a reflection paper, and consider the concepts that you have learned during your readings. Think about what you understand completely and what did not quite make sense. The purpose of this assignment is to provide you with the opportunity to reflect on the material you have read and to expand on … Read more

Develop a Pecha Kucha presentation in which you critically discuss the concept of glocalization in global marketing. To do so, Outline glocalization theory and discuss the role of glocalization in global marketing.Choose one global company/brand and analyse the extent to which it uses a glocal approach (i.e. standardize and adapt their marketing mix) in their … Read more

The MMIP Project Please note that you MAY NOT select a COMPANY for the MMIP.  You must select a specific product or service.  From the syllabus: Each student must choose a new or existing product/service to analyze for the Marketing Management Individual Project (MMIP). No two students can work on the same product/service. For example, … Read more

Assignment Content Read the following article. https://www.entrepreneur.com/article/232029 It shows you how to identify keywords for a website. You can also then run this same report on competitors. Choose a website and enter it into the search tool. Provide a 1-2 page document (feel free to include screen shots) on the keywords of the site you … Read more

Respond to the following: Provide an example of how marketers use technology to improve customer retention and enhance their bonds with customers? Select a brand or retailer to complete this assignment. GuidelinesPlease use APA formatting. Your paper should be 2-3 pages in length.Please use the textbook or an outside source to research and support your … Read more

Paper Instructions:  For this Module 1 SLP Assignment, you are required to apply application to Product/Service- “Women’s foundation Make-up”. Research is required. The written assignment requires an Intro (2-3 sentences), Body, Conclusion (2-3sentences), in-text citations and References, written in third person. Please show clearly in the written report the topics from the Mod1SLP being answered … Read more

InstructionsFor this assignment, you will utilize the sports product, service, or event that you selected in Unit I, and you will address the prompts below in a two-page essay.Identify the concepts and strategies utilized in the pricing of your sports product, service, or event.Identify pricing concepts and strategies that will promote your sports product, service, … Read more

InstructionsIn Unit V, you selected your favorite brand( JORDAN BRAND) and described the reasons why this brand is so appealing to you. For this assignment, you will use your favorite brand to create an analysis that identifies the strategic direction of price and promotion.In this assignment, you will research and provide pricing examples that compare … Read more

Sports Sponsorship ProgramFor this assignment, you will write an essay with a strong introduction to propose and plan a sponsorship program that will promote the sports product, service, or event that you selected in Unit I.Utilize Chapter 11 and Figure 11.1 on page 442 of the textbook to describe and explain the elements of the … Read more