COMPETITIVE PROFILE MATRIX
Prepare a CPM that includes Coca-Cola, Pepsi, and Dr Pepper. SOURCES YOU CAN USE:IBISWorldProvides online USA Industry Reports (NAICS), U.S. Industry iExpert Summaries, and U.S. Business Environment Profiles. A global version of IBIS is also available. Lexis-Nexis AcademicProvides online access to newspaper articles (including New York Times and Washington Post) and business information (including SEC … Read more