Pick a real-world business that needs your help in developing their overall marketing strategy. This could be a nonprofit in your area, a local coffee shop, a cleaning service, a business that you currently own or one you want to own in the future. You will be working with your chosen business in three assignments … Read more
Strategic Management and Strategic CompetitivenessOverviewChoose one public corporation (An Airline Company, Starbucks, An Automotive Industry, etc.) in an industry with which you are familiar. Research the company on its own website, the public filings on the Securities and Exchange Commission’s Filings & Forms page, and any other sources you can find. The annual report will … Read more