11. To serve both buyers and sellers marketing seeks to __________ and satisfy the needs and wants of prospective customers. a) change b) take advantage of c) discover d) manipulate e) create 12. Stakeholders affected by marketing include __________. a) customers b) employees c) suppliers d) shareholders e) all of the above are stakeholders 13. Prospective customers include __________. a) individuals buying for themselves b) individuals buying for their households c) organizations that buy for their own use (such as manufacturers) d) organizations that buy for resale (such as wholesalers and retailers) e) all of the above 14. Prospective customers for a waterproof marker that can be erased as simply as if it were a pencil include __________. a) supermarkets that create and post hand-lettered signs weekly b) students who are making signs for a bake sale c) children who like to draw d) delivery company employees who mark location zones on packages e) all of the above 15. Prospective customers for a cell phone that takes pictures include __________. a) claims adjustors for insurance companies b) students who want to share pictures with their friends c) teens who want to show their parents where they are d) designers who wish to exchange ideas with clients e) all of the above 16. The Transition is a 19-foot two-seater roadable light-sport aircraft with an anticipated price of US$148 000. The most likely prospective customers for this flying car include __________. a) students b) seniors c) business people to whom time is extremely important d) teens who like to try new things e) all of the above 17. Marketing seeks to discover the needs and wants of prospective customers and satisfy them. Essential to this process is the idea of exchange. To marketing people exchange refers to the __________. a) place where people go to do business b) place where people return unwanted goods c) trade of things of value between buyer and seller so that each is better off after the trade d) process of locating buyers and sellers e) acquisition of something of value 18. __________ is the trade of things of value between buyer and seller so that each is better off after the trade. a) Exchange b) Acquisition c) Consumerism d) Utility e) Swap 19. The Malaysian Red Cross created a series of advertisements encouraging viewers to donate blood. After viewing the advertisement Amanda went to the local Red Cross office and donated a pint of blood. Afterwards Amanda returned home feeling satisfied that she had performed a good deed. Was this a marketing exchange? a) No because the Red Cross is non-profit organization b) Yes because the Red Cross ran an advertisement c) Yes because the donated blood was exchanged for a feeling of satisfaction d) No because no money was exchanged e) No because the Red Cross did not provide Amanda with a product 20. A church has put advertisements in its weekly bulletins to encourage members of the church to participate in the services by reading. Jack volunteered and read during a service. He felt satisfied and felt he was contributing to his church. Was this a marketing exchange? a) No because the church is non-profit organization b) Yes because the church ran an advertisement c) Yes because reading at the service was exchanged for a feeling of satisfaction d) No because no money was exchanged e) No because the church did not provide Jack with a product
