131. A recent change in the trademark law is the U.S. Supreme Court’s ruling that companies __________. a) prevents someone from using a trademark on a non-competing product b) provides for registration of a company’s trademarks c) protects only the consumer d) may obtain trademarks for colors associated with their products. e) facilitates the protection of U.S. trademark rights throughout the world 132. Which of the following word cannot be used as a registered trademark? a) Microsoft b) McDonald’s c) Coca-Cola d) Xerox e) Escalator 133. One of the most recent changes in trademark law is the ________ that companies may obtain trademarks for colors associated with their products. a) Japan Trademark ruling b) Japan Trademark Law c) U.S. Supreme Court’s ruling d) U.S. Supreme Court’s Law e) none of the above 134. The pricing component of the marketing mix is the focus of regulation from two perspectives: price fixing and price discounting. Which of the following is allowed under pricing legislation? a) Certain forms of price discounting b) Quantity discounts c) Promotional allowances or services d) Meeting a competitor’s price e) All of the above are allowed under pricing legislation 135. The pricing component of the marketing mix is the focus of regulation from two perspectives: price fixing and _________. a) price discounting b) price alteration c) stating wrong prices d) price comparison with other competitors e) price tagging in retail outlets 136. In Thailand legislation related to price fixing is the _________________. a) Price fixing and Price Discounting Act 1979 b)Price fixing and Price Discounting Rule 1979 c) Price Fixing and Anti-Monopoly Act 1979 d)Price Fixing and Anti-Monopoly Rule 1979 e) none of the above 137. If a major food company offered supermarket chains special prices and incentives to carry its brand of frozen vegetables and not to carry competing brands it could be accused of __________ and would be subject to prosecution if its actions substantially reduce competition. a) requirement contracting b) tying arrangements c) territorial infringement d) monopolistic practice e) exclusive dealing 138. __________ is an arrangement a manufacturer makes with a reseller to handle only its products and not those of competitors. a) Exclusive dealing b) Tying c) Requirement contracting d) Territorial dealership contracting e) Preferential promotions contracting 139. Contracts that demand buyers purchase all or part of their needs for a product from a particular seller for a period of time are called __________. a) exclusive deals b) tying arrangements c) requirement contracts d) territorial dealership contracts e) preferential promotions contracts 140. A situation in which a manufacturer grants a distributor the sole right to sell a product in a specific geographic area is called __________. a) exclusive dealing b) a geographic shift c) a preferential promotions contract d) an exclusive territorial distributorship e) monopolistic competition
