IMPORTANT – Each student post minimum of 200 words, citing at least two outside sources (References in MLA/APA) by Thursday eve. See Discussion Rubrics for more details.
The product you’re selling is Beatport.
Question: Tell us about the competitors you face in your marketing plan. 3 Specific Requirements as follows:
Major Local Competitor
- Names
- Description (including estimated market share)
- Strengths
- Weaknesses
- How will we compete? i.e. will we have better product performance, higher product quality, lower price, stronger marketing message, better place (better distribution), stronger brand, better after-sales-support?
Major International Competitor
- Names
- Description (including estimated market share)
- Strengths
- Weaknesses
- How will we compete? i.e. will we have better product performance, higher product quality, lower price, stronger marketing message, better place (better distribution), stronger brand, better after-sales-support?
How will Country of Origin Effect (COE) impact your sales?
