56) A force in the environment to which businesses must respond and that influences the direction of the business is called a business A) driver. B) threat. C) process. D) matrix. 57) The major dimensions of international systems architecture include each of the following EXCEPT A) the global environment. B) corporate global strategy. C) technology platform. D) transborder data flows. 58) General cultural factors driving global business are A) global communication and transportation technologies a global knowledge base and global social norms. B) the development of global markets political stability and a global workforce. C) the rise of the global workforce political stability and a global knowledge base. D) the rise of a global workforce global economies of scale and global production and operations. 59) Global coordination of all of the major business functions permits the location of business activity according to A) social norms and values. B) comparative advantage. C) competitive threat. D) knowledge base. 60) Marketing to very small geographic and social units is called: A) targeted marketing. B) macromarketing. C) personalization. D) micromarketing. 61) Making judgments and taking action on the basis of narrow or personal characteristics is referred to as: A) localization. B) cooptation. C) particularism. D) prejudicial. 62) Which of the following restricts the flow of personal information to countries that do not meet strict European information laws on personal information? A) Free Trade Agreement B) European Union Data Protection Directive C) United Nations Privacy Act D) European Transborder Data Flow Act 63) General challenges and obstacles to global business systems are typified by A) different technology standards shortages of skilled consultants and social expectations. B) brand-name expectations language differences and commercial regulations. C) different work hours transborder data and privacy laws and different technology standards. D) different communications standards language differences and network reliability. 64) Which of the following is NOT a specific challenge to global business system? A) shortages of skilled consultants B) language differences C) different telecommunication standards D) different data transfer speeds 65) To avoid the cost and uncertainty of moving information across national boundaries most multinational firms A) maintain a master database at their head offices. B) develop a master system that meets the standards of all the countries concerned. C) use microwave satellite transmission to move data. D) develop separate systems within each country.
