91. Two kinds of synergy are critical in developing corporate and marketing strategies: 1) marketing synergy and 2) _________. a) value-based synergy b) sales response synergy c) R&D- manufacturing synergy d) point of difference synergy e) value-added efficiency 92. The market-product grid __________. a) shows the fastest areas of industry growth b) enumerates all possible competitive firms c) helps identify important trade-offs in the strategic marketing process. d) pinpoints alternatives and uncertainties e) lists market segments and market shares 93. Loving Care Pets manufactures dog food specifically created for puppies under three months of age. In terms of the market-product grid framework Loving Care Pets is a small firm without sustainable comparative advantages in marketing or production resources and the most likely strategy to ensure Loving Care Pets’ success would be described as __________. a) market-product concentration b) market specialization c) product specialization d) selective specialization e) full coverage 94. Loving Care Pets manufactures food for dogs cats rabbits and gerbils specifically created for pets under three months of age. Assuming it is marketing to a single segment of “pet owners” in terms of the market-product grid framework Loving Care Pets is using a __________ strategy. a) market-product concentration b) market specialization c) product specialization d) selective specialization e) full coverage 95. Loving Care Pets manufactures food for dogs cats rabbits and gerbils specifically created for pets under three months of age. In terms of the market-product grid framework adding a line of pet food for mature dogs cats rabbits and gerbils will result in a __________ strategy that will provide Loving Care Pets with relatively high economies of scale in marketing. a) market product concentration b) market specialization c) product specialization d) selective specialization e) full coverage 96. Which marketing strategy focuses its efforts on a single product line and market segment? a) Full coverage b) Market specialization c) Product specialization d) Selective specialization e) Market-product concentration 97. Which marketing strategy focuses on a single market segment but adds additional product lines? a) Full coverage b) Market specialization c) Product specialization d) Selective specialization e) Market-product concentration 98. Which marketing strategy would most likely offer the greatest economies of scale in marketing costs? a) Market-product concentration b) Market specialization c) Product specialization d) Selective specialization e) Product specialization and selective specialization 99. Which marketing strategy involves retaining focus on a single product line but marketing it to new markets? a) Full coverage b) Market specialization c) Product specialization d) Selective specialization e) Market-product concentration 100. Which marketing strategy involves targeting separate product lines for unique separate segments? a) Full coverage b) Market specialization c) Product specialization d) Selective specialization e) Market-product concentration
