Ch.7 Discussion – Your Culture & Consumer Behavior
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Discussion – Ch.7: Your Culture & Consumer Behavior
Instructions:
- How does the culture that you associate with impact your consumer behavior?
- Think through something you have purchased recently that was shaped by your culture. What did you purchase and why? Do you think your purchase habits for this will change in the future? Why or why not?
- Give thoughtful responses to two other students postings. Make your reply specific to their comments.
Grading Rubric for Discussion Post:
Criteria
D:
Below
Standard
C:
Meeting Standard
B:
Above
Standard
A:
Exceeding Standard
Weight
Criteria Definitions
Incomplete and/or missing work; in need of major revisions, additions and edits
Submission appears as first-draft quality needing edits and improvements; limited supporting data
Submission contains all elements and includes supporting data; analysis, vision and/or strategy are still developing
Submission has compelling analysis, vision and strategy; well-supported with strong data
Discussion Assignment
Professionalism: Proper grammar, spelling, citations, sources, good organization, readability, clear articulation of ideas, correct use of templates, etc.
40%
Thoroughness: Follows instructions; response is well-researched and articulate; appropriate length; addresses all prompts and assignment criteria; thoughtful analysis
40%
Progression: Incorporates feedback and suggestions from instructor and peers; demonstrates continuous improvement
20%
