Assignment Content
- Read Case 12: Chipotle Mexican Grills Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth? in your Connect textbook.
Be very descriptive in your answers, this requirement is key to the grade the assignment earns.
Write an academic paper depicting your analyses and your five answers.
1. What is your assessment about the factors that contributed to the loss of confidence in the Chipotle brand, and how Chipotle responded?
2. Do the actions taken to date present a strategy that would improve consumer trust? Why or why not?
3. Consider Chipotles competitors. How does Chipotles internal environment compare to the internal environment of one of Chipotles competitors? Based on this analysis, what is the probability that the strategic moves implemented by Chipotle would lead to a sustainable competitive advantage? Explain.
4. What additional recommendations would you make for Chipotle to gain consumer trust and reclaim a leadership role in the fast-food industry? Provide justification for your response.
5. Based on the information presented in this case study, what kind of business strategy would you suggest helping Chipotle achieve a competitive advantage?
