Choose an organization (or use your own) and create a crisis communication plan.Your plan should include the following parts:
- Introduction & Table of Contents
- Brief organization background to serve as information for the crisis management team
- Description of the Plan’s Purpose, including itsIdentify types of crises your organization could face (categorize these under broad headings, ex., accidents, financial, personnel, etc.)
- Needs
- Benefits
- Identify a crisis management team
- Identify third-party potential supporters or credible experts
- Immediate Response Checklist
- Establish procedures for dealing with the Media during a crisis
- Press release template
- Procedure for evaluating the crisis plan
