Choose from one of the brands at right
– Identify where in the PLC the brand is
currently
– Based on its place in the PLC, identify and
describe the level and trajectory of sales and
profits, how many competitors are there, and
given the stage of the PLC what is the type of
consumer (innovator, early adopter, etc.)
– Identify any strategic ways the brand has
modified the market or modified the product
– Submit to Blackboard as 1 PowerPoint slide
– Be sure to clearly identify product chosen
Brands to Choose From:
• Oreo Cookie
• Blackberry
• Apple
• Macy’s
• Ford
