Choose one of these three companies to identify their respective Customers and Target Market. Then, answer the 2 questions below: A. Dollar General; B. Neiman Marcus; C. Southwest Airlines Lis

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Choose one of these three companies to identify their respective Customers and Target Market.  Then, answer the 2 questions below:

    A. Dollar General;  B. Neiman Marcus;  C. Southwest Airlines 

  1. List and discuss these characteristics that customers may find important for the company you chose: Price, Quality, Brand, Services, Location
  2. Write a description of your company’s Target Market. Who is their primary customer?