Write out 3-4 sentences explaining what their company does (business model/competitive space) and your personal connection to the organization (to their mission, vision, product, etc.).
*DO NOT COPY & PASTE FROM THEIR WEBSITES*
The idea of this exercise is to provide each organization with an idea of your ability to grasp an (high-level) understanding of their company/competitive space; as well as convey (specifically, no “I like their mission”) why it is you’re interested in the role/company/industry.
https://codesignal.com/?utm_source=linkedin&utm_medium=social&utm_campaign=company&utm_term=profile
https://www.quadient.com/intelligent-communication/customer-communications
https://codesignal.com/?utm_source=linkedin&utm_medium=social&utm_campaign=company&utm_term=profile