# Competencies In this project, you will demonstrate your mastery of the following competencies: Interpret psychological data using quantitative and qualitative methods Apply the principles of statist

Competencies

In this project, you will demonstrate your mastery of the following competencies:

Interpret psychological data using quantitative and qualitative methods

Apply the principles of statistical methods to inform a research problem

Scenario

You work for a market research company that supplies information to non-profit organizations throughout the nation. Your supervisor has asked you to provide an objective description of the data that will provide information regarding how to target different audiences in ways that bring about empathy. This will help your business support non-profit organizations in obtaining donations. You will create a short memorandum that includes graphical representations of your data in order to communicate this information.

Directions

For this project you will submit a memorandum as a Word file. You will complete your memo using your Soomo writing template and the data set provided in Soomo.

You must address the rubric criteria listed below:

Introduction: Describe the purpose of your memo and the plan to address the scenario in 1 to 3 sentences.

Conclusions: Describe your findings in an executive summary of 4 to 6 sentences. Include the following in your conclusions:

The main points you want to convey to your audience

Rationale for your points in the form of data summaries

Main Analysis: Describe the summary statistics and frequency distributions, taking into account the scale of measurement for your data. Refer to the graphs you created. Your main analysis section should be about 2 to 5 sentences.

Graph One: Create a graphical representation of the qualitative (nominal and often ordinal) data to support your main analysis. Ensure your graph meets the following criteria:

Your graph is accurate and objective.

Your graph appropriately represents the data.

You use the appropriate type of graph for the data.

Graph Two: Create a graphical representation of the quantitative (interval and/or ratio) data to support your main analysis. Ensure your graph meets the following criteria:

Your graph is accurate and objective.

Your graph appropriately represents the data.

You use the appropriate type of graph for the data.