COMPETITIVE PROFILE MATRIX

Prepare a CPM that includes Coca-Cola, Pepsi, and Dr Pepper.

SOURCES YOU CAN USE:
IBISWorldProvides online USA Industry Reports (NAICS), U.S. Industry iExpert Summaries, and U.S. Business Environment Profiles. A global version of IBIS is also available.

Lexis-Nexis AcademicProvides online access to newspaper articles (including New York Times and Washington Post) and business information (including SEC filings).

Lexis-Nexis Company DossierProvides online access to extensive, current data on 13 million companies. It collects and compiles information into excellent documents.

Mergent OnlineProvides online access to Mergents Manuals, which include trend, descriptive, and statistical information on hundreds of public companies and industries. Unconsolidated company income statements and balance sheets are provided.

PrivCoProvides information on privately held companies, including private financials and revenues; private M&A deals and deal multiples, private firm valuations, VC funding, private equity deal history. (Go to www.owler.com for information about competitors.)

Regional Business NewsProvides comprehensive full-text coverage for regional business publications; incorporates coverage of more than 80 regional business publications covering all metropolitan and rural areas within the United States.

Standard & Poors NetAdvantageProvides online access to Standard & Poors (S&P) Industry Surveys, stock reports, corporation records, The Outlook, mutual fund reports, and more. Locate the Company tab at the top of the page or the Simple Search option located on the right side of the page. Use the Company Profile option.

Value Line Investment SurveyProvides excellent online information and advice on approximately 1,700 stocks, more than 90 industries, the stock market, and the economy. Company income statements and balance sheets are provided.

U.S. Securities and Exchange CommissionProvides the Form 10K for publicly held companies in the United States. Use the search box at the top of the page or look under the Filings tab along the top of the page.

Company Annual Reports On-Line (CAROL)Provides direct links to publicly held companies financial statements in both Europe and the United States.