BUS5MMS Individual Marketing Assignment Worth 40% 2500-3000 words maximum 3300 words Times New Roman 12 pointfont doublelinespacing Harvard referencing-15-20 references expected Due: 6th February 2015 5pm via Turnitin (After 5pm late penalties will apply) Aim:Conduct a marketing analysisof Aesop (http://www.aesop.com) Marking criteria: Aim: A study of the marketing environment and strategy of Aesop · Describe the marketingbackground of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment society resources use etc (10%) · Analyse the main products services suppliers and customers of the company (10%) · Describe the following marketing strategies used by the company o pricing (10%) o promotion (10%) o distribution (10%) · Compare the marketing mix to its competitors (10%) · Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects (20%) · Appendix: Include a Swot analysis and positioning chart (10%) · Presentation (10%)
