Create a Marketing Campaign Proposal for the focus business of Microsoft Azure. Approach this as though you were pitching this campaign to the president or investors in the company.
Evaluate the research and work you completed from the previous weeks and integrate it into the development of your marketing campaign proposal. Include the following in your proposal:
- Marketing Communication Objectives: Determine your marketing communication objectives. Example: For your promotional campaign, what are your promotional objectives for your marketing communications campaign?
- Media Plan: Outline marketing strategies for traditional TV, radio, and printed communications, plus electronic media and/or social media. Include the promotional tools you will use, the media objectives for each communication method, and the advertising frequency you suggest.
- Media Plan Evaluation: Recommend how you will evaluate the effectiveness of your proposed Media Plan. How will your focus business measure the success of your proposed marketing strategies? Support your recommendation.
Write your proposal as a 1200-word Microsoft Word document.
Please use the Microsoft Azure website as one reference. Please use american based resources and recent, within 1 year.
