Critical Analysis of a short video
Sarah McLachlan Animal Cruelty Video (2 min video)
* 3 sentence summary of video.
* Problem the video is trying to address.
* What elements of video would you consider to be good? Explain.
* List few things that are problematic and aren’t working? Explain.
* Do you think the video is successful or not successful in conveying its overall message? Will the
intended audience be persuaded to do what video wants them to do?
* Where does the video use logos?
* Where does the video use pathos?
* Where does the video uses ethos?
