Discussion Instructions
Original Post
You will create an original post in response to one of the available topics for each discussion. This will be the topic of your original post:
Discussion: Customer Loyalty, Global Marketing, Marketing Research, Branding (Module 4: Week 4)
Available Topics
Long-term customer loyalty and relationships
Global marketing
The importance of marketing research
Creating brand equity
Instructions:
- Title your post according to your selected topic. Have a title page, and attach a Microsoft Word document with your post, in addition to posting directly into the discussion.
- In at least 600 words, discuss your topic by addressing the following items:
- Explain the concept of the marketing management topic selected for your paper (Your textbook is a good source for this section).
- Examine at least 1 practical application/example for your topic. This must involve the mention of a specific industry or organization, explained in sufficient detail.
- Formulate a question for classmates about your topic that your classmates will respond to.
- Have a separate heading for each of these 3 sections. Use the headings as highlighted above in bold.
- Use two scholarly sources in addition to the course textbook.
- Use current APA format.
