Must post first.
How do the three different types of purchasing decisions (straight rebuy, modified rebuy, and new task) influence the time and effort a buyer might allocate to the different steps of the purchase decision process?
D1 W1
Must post first.
How do the three different types of purchasing decisions (straight rebuy, modified rebuy, and new task) influence the time and effort a buyer might allocate to the different steps of the purchase decision process?