Analyze the case ‘ case. Your report should address (but is not limited to) the following questions:
- Q1. What are consumer insights? What types of business challenge can benefit from consumer insights? How are consumer insights obtained?
- Q2. What was the objective of the usage and attitude study? What did the team learn from the study and what are the implications of these learning?
- Q3. Develop perceptual maps for the potential targets (users, lapsed users and non-users). What are the implications from these maps?
Guidelines
- Times New Roman, 12-point font
- 1,000-1,400 words
- Cover page with course details and student names
You must use APA formatting, references, and citations. For information on APA formatting, references, and citations, please consult:
