APPEALS AND EXECUTIONS sounds like a law class!
ADVERTISING APPEALSthe approach used to elicit a consumer response or feeling.
Explain these: 1 page
RATIONAL APPEALS
EMOTIONAL APPEALS
REMINDER ADVERTISING
TEASER ADVERTISING
CREATIVE AD EXECUTIONthe manner in which an advertising appeal is carried out or presented. Give an example of each of these: (describe an ad you recall or provide a link to one that you find)
1. Straight-sell or factual
2. Scientific/technical evidence
3. Demonstration
4. Comparison
5. Testimonial
6. Slice of life
7. Animation
8. Personality
9. Imagery
10. Dramatization
11. Humor
