This week you will finalize your presentation from Week 5 by designing a deployment plan to promote your innovation project to the Executive Team of your organization.
Create a 10- to 15-slide presentation to add to your Week 5 individual assignment.
Prepare an Introduction or Executive Summary.
Develop a deployment strategy and schedule for introducing the innovation project to the market.
Determine key go-to-market considerations, which may include plans for:
- Advertising
- Marketing
- Sales channels/distribution
- Communications or promotion
Estimate the cost and analysis for:
- Development or manufacturing
- Delivery
- Infrastructure and product support
Estimate high-level financial considerations, including the potential size of the market for the company and profitability.
Justify the innovation investment.
Determine alternative investments or a non-investment (what if the executive team disapproves the project?).
Determine future product plans, evolution, etc. (e.g., what’s next for this product in the market?).
Conclude with a recommendation or call-to-action statement.
