Each individual is asked to prepare a case analysis on FORD (found in our text C277). The expected length of this Case Analysis is 3 pages, 1-inch all-around margins, single-spaced and Times New Roman 12-point font. Please see grading rubric in syllabus for more information.
Rubric is below
Criteria, Ford Case Individual Rubrics
Ratings
Points
a. Question 1 Internal and external analysis
Description: The report provides both Internal (5) and external analyses (5).
10.0 pts
Excellent
8.0 pts
Good
6.0 pts
OK
4.0 pts
Needs work
2.0 pts
Weak
0.0 pts
No marks
10 pts
b. Question 1 Categorizes trends
Description: The report categorizes internal issues as weaknesses (2.5), and strengths (2.5); and categorizes external issues as opportunities (3) and threats (2).
10.0 pts
Excellent
8.0 pts
Good
6.0 pts
OK
4.0 pts
Needs work
2.0 pts
Weak
0.0 pts
No marks
10 pts
c. Question 1 Provides a multi-functional analysis
Description: In the analysis of the internal environments, the report includes issues regarding at least 3 different functional areas (6), the report includes the financial health of the organization (4).
10.0 pts
Excellent
8.0 pts
Good
6.0 pts
OK
4.0 pts
Needs work
2.0 pts
Weak
0.0 pts
No marks
10 pts
d. Question 2 Strategic action 1
Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).
10.0 pts
Excellent
8.0 pts
Good
6.0 pts
OK
4.0 pts
Needs work
2.0 pts
Weak
0.0 pts
No marks
10 pts
e. Question 2 Strategic action 2
Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).
10.0 pts
Excellent
8.0 pts
Good
6.0 pts
OK
4.0 pts
Needs work
2.0 pts
Weak
0.0 pts
No marks
10 pts
f. Question 2 Strategic action 3
Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).
10.0 pts
Excellent
8.0 pts
Good
6.0 pts
OK
4.0 pts
Needs work
2.0 pts
Weak
0.0 pts
No marks
10 pts
g. Question 2 Strategic action 4
Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).
10.0 pts
Excellent
8.0 pts
Good
6.0 pts
OK
4.0 pts
Needs work
2.0 pts
Weak
0.0 pts
No marks
10 pts
h. Question 2 Strategic actions recommended are both at the Business-level and at the corporate level
Description: The report recommends at least one strategic action at the business-level (how to compete) (5) and at least one action at the corporate level (where to compete) (5).
10.0 pts
Excellent
8.0 pts
Good
6.0 pts
OK
4.0 pts
Needs work
2.0 pts
Weak
0.0 pts
No marks
10 pts
i. Writing and Communication Skills Message, Grammar and Spelling
Description: The report fully answers the questions using business core knowledge (5), is written in complete sentences (2), with appropriate English grammar (2) and spelling (1).
10.0 pts
Excellent
8.0 pts
Good
6.0 pts
OK
4.0 pts
Needs work
2.0 pts
Weak
0.0 pts
No marks
10 pts
j. Writing and Communication Skills Format Guidelines
Description: The report followed the guidelines provided. It is single-spaced (1), 1-inch margins(1), 3 pages long (7), 12-point-times New Roman (1).
10.0 pts
Excellent
8.0 pts
Good
6.0 pts
OK
4.0 pts
Needs work
2.0 pts
Weak
0.0 pts
No marks
10 pts
Criteria, Apple Group Case Team Rubrics*
Ratings
Points
a. Question 1 (Ch.1) Analysis of the strategic planning process
Description: The report appropriately utilizes a process theory to describe the strategic planning process at Apple.
10.0 pts
Excellent
8.0 pts
Good
6.0 pts
OK
4.0 pts
Needs work
2.0 pts
Weak
0.0 pts
No marks
10 pts
b. Question 1 (Ch.2) Analysis of external environment
Description: The report characterizes opportunities created by various elements of the firms general environment; it also characterizes opportunities observed via competitor profiling.
15.0 pts
Excellent
8.0 pts
Good
6.0 pts
OK
4.0 pts
Needs work
2.0 pts
Weak
0.0 pts
No marks
10 pts
c. Question 1 (Ch.3) Analysis of internal environment
Description: The report includes an analysis of Apples strengths and weaknesses, and any resource combinations or capabilities that may have been relevant.
15.0 pts
Excellent
8.0 pts
Good
6.0 pts
OK
4.0 pts
Needs work
2.0 pts
Weak
0.0 pts
No marks
10 pts
d. Question 1 (Ch.4) HR strategy
Description: The report adequatelycharacterizes the firms HR strategy, including distinctive competences and interactions with other firm resources.
10.0 pts
Excellent
8.0 pts
Good
6.0 pts
OK
4.0 pts
Needs work
2.0 pts
Weak
0.0 pts
No marks
10 pts
e. Question 1 (Ch.5) Business-level strategy
Description: The report adequately categorizes the business-level strategy of Apple and outlines how its value chain was utilized to create such a strategy.
15.0 pts
Excellent
8.0 pts
Good
6.0 pts
OK
4.0 pts
Needs work
2.0 pts
Weak
0.0 pts
No marks
10 pts
f. Question 1 Corporate-level strategy
Description: The report accurately characterizes corporate-level strategies such as diversification, M&A, strategic alliances, vertical integration if they were deemed important to Apples success.
15.0 pts
Excellent
8.0 pts
Good
6.0 pts
OK
4.0 pts
Needs work
2.0 pts
Weak
0.0 pts
No marks
10 pts
g. Writing and Communication Skills Message, Grammar and Spelling
Description: The report has headings and subheadings to organize thoughts. It fully answers the questions using business core knowledge (5), is written in complete sentences (2), with appropriate English grammar (2) and spelling (1).
10.0 pts
Excellent
8.0 pts
Good
6.0 pts
OK
4.0 pts
Needs work
2.0 pts
Weak
0.0 pts
No marks
10 pts
h. Writing and Communication Skills Format Guidelines
Description: The report followed the guidelines provided. It is double-spaced (1), 1-inch margins(1), 6-10 pages long (7), 12-point-times New Roman (1).
10.0 pts
Excellent
8.0 pts
Good
6.0 pts
OK
4.0 pts
Needs work
2.0 pts
Weak
0.0 pts
No marks
10 pts
