For this project, you are going to create a digital media marketing plan in which you are the Director of Marketing and you are responsible for the development of the Digital Media Marketing plan. You may choose any e-commerce business to develop your plan.
Using resources found in your text, and what you learned, your written plan should include the following sections:
1.) Executive Summary
2.) Brief Overview
3.) Current Social Media Presence
4.) Competitive Analysis
– SWOT
5.) Goals
6.) Strategies
7.) Target Market
8.) Platform Specific Tactics and Tools
– Content Development
– Assignments/Implementation
9.) Monitoring/Analytics
– Tracking
– Measuring
– Evaluating/Key Performance Indicators (KPI’s)
– Social Media Monitoring Tools
10.) Budget/Return on Investment
