In planning its market offering, the marketer needs to address five product levels: core benefit, basic product, expected product, augmented product, and potential product (p. 139).
For this assignment, you will select a firm within an industry and research (Internet and other formats) a firms products and outline its five product levels. In addition you should analyze the firms perception of the customers value hierarchy and total consumption system.
Ensure that your paper incorporates the following:
- A minimum two page Microsoft Word document (not including cover page, table of contents, etc.)
- Double-spaced lines
- 12-point font size text
- APA writing style
