Discussion

Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter. Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion. Also, provide a graduate-level response to each of the following questions:

  1. In Learning from Mistakes at the beginning of the chapter, we saw how KFC became too focused on cutting cost in their supply chain, and how it hampered their ability to serve customers effectively. Imagine you were advising KFC on how they need to emphasize the customer orientation of every link in their value chain. To support this, lay out the key links in KFCs value chain and evaluate how each step is critical to creating customer value.

[Your post must be substantive and demonstrate insight gained from the course material. Postings must be in the student’s own words – do not provide quotes!]

[Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review]