BLM, critical race theory, and before that, Colin Kapernick’s efforts to bring about awareness to issues around justice, have forced businesses to take a hard look at their branding, advertising, promotions, and spokespersons. Read the case study, When a Brand Stands Up for Racial Justice, Do People Buy It? in Documents and Resources from the Harvard Business Review. Consider your own experience, perspective, and research, then answer the question: When a brand stands up for racial justice, do people buy it? This is intended to be an open-ended question. Please answer the question, then defend your position, and share the basis of your thinking.
