Conventional wisdom holds that better usually wins. However, in the article “When it Comes to…” B2B marketing expert Christopher Ryan maintains being better is not enough. Ryan emphasizes the need to differentiate a brand from competition. He suggests rather than striving to be better or best, a business should tell the story of how it is different from everyone else in its space.
- Do you agree or disagree with the assertion that B2B firms should strive to communicate how they are different instead of how they are better?
- Approach is to give an answer to a topic’s question or discussion prompt
- Should be at least 200 words in length
- Incorporate at least two information source into an answer post. The aim is to bring objectivity or support to positions taken. Answer posts are not purely opinion pieces.
- Source should be cited in the text of your answer post to signal to readers how the source was used.
- Source should be fully cited at the end of the post. APA style is recommended.
