Discussion

 

s the Team Leader managing the export strategy for your product or service, research your selected foreign region and share a brief synopsis of your research with the following highlights. Note that this research may be applicable to your final paper:

  • What are the unique characteristics of the four Ps in your selected foreign target market?
  • Does your target market have niche markets inside of the target market that will provide additional marketing opportunities?
  • Share examples of marketing of a similar product or service in your selected foreign market and describe the four Ps.
  • Find and share an example of a marketing error in your foreign market and describe how you will ensure your team does not face similar challenges.
  • Find and share an example of a global or international marketing campaign that utilizes corporate social responsibility (CSR) to promote the global image of the global firm.

Your initial response should be a minimum of 200 words.