Instructions:
- Go to and and explore their sites. From what you see, briefly describe how aperture works for these products.
- List one thing you would do for Nike and one thing you would do for Kellogg’s to improve their aperture opportunity. Explain why you think this would help.
- Give responses to two other students postings. Make your reply specific to their comments. Go beyond simple agreement and add something new to the discussion with your reply.