Sometimes, no matter what you do, the plan fails. It could be because the strategy was unsound, the market changed, or it was simply not destined to be.
Thinking about your professional career, reflect on a communication strategy that failed in your company. Using the “Top Five Reasons Communications Fail” article from the module resources as your frame, assess which one of the five reasons listed was the reason for the failure. Expand on why you believe this to be the case.
