- Read the case study “Deepwater Horizon Blowout: Rehabilitating a Catastrophic Spill (page 231) in your textbook and watch supporting videos.
- Answer the following questions. Please provide a rationale to support your answers.
- How do you feel the oil spill impacted BPs corporate reputation and image?
- What specific aspects of its corporate reputation/image were affected?
- Why do think BP decided to appoint its CEO as the spokesperson for the organization during the oil spill crisis? What rationale would you provide for this decision?
- From your perspective, should CEOs function as spokespeople for organizations or should other entities assume this role?
- Are there any specific situations that would demand a CEO functioning as the spokesperson for an organization?
- What kind of public relations/communication training would you have provided to the CEO of the organization in order to deal with this issue?
