- Explain basic external analysis tools for strategic management purposes
List the components of a companys macro-environment (a.k.a., general external environment). Identify at least two articles published in the last 6 months that discuss the effects of one (or more) segment(s) of the macro-environment on a particular company. Based on your interpretation of the articles:
- Explain how the component(s) of the macro-environment affects the company (positively or negatively).
- State what the purpose of a companys industry environment (a.k.a., competitive environment) analysis is.
- Which industry force(s) most strongly affects the company discussed in the articles you selected? Why?
- What is your conclusion about the importance of understanding the external environment forces for the purpose of strategic management?
Response Parameters
- Your initial response must be 300 words in length.
- Use APA citations as needed.
ALL QUESTIONS MUST BE ANSWERED !!!
