Respond to the following in a minimum of 175 words:
What is a distribution channel? What decisions go into selecting a distribution channel? What are the major types of channels? Provide an example.
Respond to the following in a minimum of 175 words:
- Discuss the integrated marketing communications (IMC) concept. Why is it important for marketers to use a blend of different promotional tools or methods? How does social media play a role in the IMC process?
