Environmental Scan
MKTU 605: Week 2 Assignment and Rubric
Length: 1-3 Pages
Due: Sunday of Week 2, by 11:59 pm PT
Value: 80 Points
Read the rubric below to develop a scope of work.
Referring to the discussion about the purpose of the environmental scan, examine the environmental factors that impact the marketing plan of your product/service.
Next, develop an environmental scan for your product or service; include at least six environmental factors. Then, create an infographic that presents your findings.
Be sure to explain, in a detailed narrative, how and why the environmental variables can/or might impact your product or service, both positively and negatively. Discuss how each environmental factor can be mitigated and/or exploited in the marketing plan. Do not leave the interpretation of the graphic to the reader to discern. Always explain the takeaways you want the reader to comprehend.
This assignment is due Sunday of week 2 by 11:59 pm.
Rubric: Evaluation Criteria
| Grading Elements | Exemplary | Proficient | Developing | Emerging
|
| Environmental Factors Description | 20 –18
Clearly and concisely describes six environmental factors that will/can impact the marketing plan of your product/service.
|
17-14
Fairly clearly describes six environmental factors that will/can impact the marketing plan of your product/service. .
|
13 – 11
Describes four or more environmental factors that impact will/can the marketing plan of your product/service.
.
|
10 – 0
Vaguely describes fewer than 3 environmental factors that will/can impact the marketing plan of your product/service.
|
| Environmental Scan Impacts | 20-18
Clearly and concisely describes how the environmental factor can be mitigated and/or exploited. |
17-14
Fairly clearly describes the environmental factor can be mitigated and/or exploited.
|
13-11
Somewhat describes how the environmental factor can be mitigated and/or exploited.
|
10 – 0
Vaguely describes how the environmental factor can be mitigated or exploited.
|
| References | 20-18
Lists at least five references supporting the environmental scan. |
17-14
Lists at least five references supporting the environmental scan.
|
13-11
Lists at least three references supporting the environmental scan.
|
10 – 0
Lists fewer than two references supporting the environmental scan.
. |
| Writing & Presentation Mechanics and APA
|
20-18
The narrative and presentation is logical, well-written, and the required length. Spelling, grammar and, punctuation are accurate. The Paper is APA formatted.
The presentation applies the graphic called out in the assignment description.
The presentation is not text-heavy and uses bullet points that spark interest. The presentation is supported by data, and is visually appealing, and is easy to understand.
|
17-14
The narrative and presentation is logical, well-written, and is the required length. Minor errors in spelling, grammar and/or punctuation. Paper is somewhat APA formatted.
The presentation applies the graphic called out in the assignment description.
The presentation is not overly text-heavy and uses bullet points that spark interest. The presentation is supported by data and is somewhat visually appealing, and easy to understand.
|
13-11
The narrative and presentation is somewhat logical and is the required length. Minor errors in spelling, grammar and/or punctuation. Paper is partially APA formatted.
The presentation does not apply the graphic called out in the assignment description.
The presentation is somewhat text-heavy. The presentation is not supported by data, and is not visually appealing, nor easy to understand.
|
10 – 0
The narrative and presentation lack clarity and may be confusing and too long or too short. Paper is not APA formatted.
Numerous errors in spelling, grammar and/or punctuation.
The presentation does not apply the graphic called out in the assignment description.
The presentation is text-heavy. The presentation is not supported by data.
|
