The following exercise allows you to practice group collaboration skills while learning about the strategic digital and social media marketing strategy of the Specialized Bicycle Components (SBC) company.
Review the .
Complete the exercise, . A of this interactive exercise is also available.
Consider what you learned in the experience and respond to the following in a minimum of 175 words:
- What is your view of SBCs strategic marketing strategy?
- What is your view of SBCs use of social media for its target market?
- What were some of your frustrations you noted in the team project throughout the exercise?
- How would you resolve similar challenges in the workplace?
