Assignment Content
- Read Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making from the .
Write a 350-word analysis and evaluation of a companys effectiveness in the following areas:
- Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
- Relate the triple bottom line to an organizations sustainability.
- Analyze consumer influence on ethical behavior in marketing.
- Assess the value of communicating ethical behavior to the public.
- Conclude how ethical issues influence legal issues in marketing.
- Format your assignment according to APA guidelines.
