Identify at least five print advertisements or television commercials for a specific type of product (e.g., cleaning products, vehicles, fragrance, alcohol, etc.), or childrens books. How do they represent different social groups? Are stereotypes evident? Are the stereotypes positive or negative? What are potential implications? Why might marketers choose to use or avoid stereotypic material?
Assess your results, incorporating social psychological theory and research.
Relate your insight to current or anticipated career contexts, as well as your own personal experiences. How might this be applied to enhance intergroup relations?
