In 5-3 Fashion Show Production, you will submit components for a fashion show. As the advertising and promotion manager for the University Boutique you have been given the task of producing the retailers grand reopening fashion show. This special event will launch the retailers new image to the world. This assignment includes the development of the following components:
(1) Radio commercial script: Using the template provided below, develop a radio commercial script that can be used to promote the University Boutiques fashion show.
(2) Print advertisement: Design a print advertisement to promote the University Boutiques fashion show. In the advertisement identify the when, where, and why information regarding this special event. Be sure your print advertisement includes all the components of an advertisement.
(3) Fashion show program: create a program for the fashion show that will be distributed to the guest attending the fashion show. The program should outline the type of merchandise featured in each scene (Microsoft Publisher should be used to develop the program). NOTE: The fashion show MUST have at least 5 scenes.
(4) 4 page summary: This summary will discuss the plan you have developed to implement this special event. Address the following topics in your summary using the headings provided:
Introduction
- Identify the reasons for producing this fashion show (what is the purpose of your show?)
- Explain the theme and title of the fashion show
- Provide the name of each of 5 scenes in the fashion show and the type of merchandise that will appear in each scene.
Publicity and Advertising
Provide a justification for the choices youve made regarding the fashion show program, print advertisement, and radio commercial. Also, discuss why you believe the promotional pieces you have created will effectively promote the University Boutiques fashion show.
Model Selection and Music
- Discuss your model resources. How will you secure models for the fashion show and what type of models will be used (e.g. gender, age, ethnicity, height/weight).
- The music used for the fashion show must be discussed. Provide the song title and artist to be played during each scene and provide a justification for your music choices.
