Description
The wholesale strategy of Hood by Air, an American urban collection, is to increase its share of the women’s market internationally. The fashion brand will produce two women’s collections per year: Spring/Summer and Fall/Winter. The wholesale merchandising strategy must determine at which tradeshow to present the collection in Paris.
Including cited research, explain in three paragraphs (35 sentences each) all of the following:
– The dates of next Paris Fashion Weeks for Spring/Summer and Fall/Winter.
– The Paris tradeshow at which you have chosen to present Hood by Air’s collection.
– Three other fashion brands that present their collections at your chosen tradeshow. Characterize the selected fashion brands. Why do they share the same wholesale client (retailers)?
Purpose
The purpose of this assignment is to evaluate tradeshows and select an appropriate show for a given brand.
