1.
a. Why, in international business, is it important to be aware of both cultures and subcultures? (10 pts.) b. Explain why neither ethnocentrism nor cultural relativism can really be considered totally inappropriate in international business. (20 pts.)
2.
Explain why the awareness of each of the following is an important consideration when engaging in international business:-
a. whether to use worldwide pricing or dual pricing (6 pts.)
b. capacity planning (6 pts.)
c. culture and reverse culture shock (6 pts.)
d. customs of a foreign culture (6 pts.)
e. whether a country is considered ‘developed’ or ‘developing’ (6 pts.).
