Final

Marketing Plan

[WLOs: 1, 2, 3, 5] [CLOs: 1, 2, 3, 4, 5]

Read

  • Chapter 9 of the course text, Principles of Marketing
  • Chapter 10 of the course text, Principles of Marketing
  • It is recommended you review the course text and other resources read or watched throughout this course.

Throughout this course you have explored all of the elements of a marketing plan. Now it is time to put your marketing plan together for the company you selected for your marketing manager internship.

Directions

Click each tab to review the instructions to complete and submit your project.

Formatting Requirements

The Marketing Plan final project paper

  • Must be nine to 11 double-spaced pages in length (not including title and references pages or slides) and formatted according to  as outlined in the Writing Centers resource.
  • Must include a separate title page and slide with the following:
    • Title of project in bold font
        • Space should be between title and the rest of the information on the title page.
    • Students name
    • Name of institution (Ashford University)
    • Course name and number
    • Instructors name
    • Due date
  • Must utilize academic voice. See the  resource for additional guidance.
  • Must include an introduction and conclusion paragraph and subject headers for all parts, sections, and subsections. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
    • For assistance on writing  as well as , refer to the Writing Center resources.
  • Must use at least four scholarly or credible sources in addition to the course text.
    • The  table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
    • To assist you in completing the research required for this assignment, view this  tutorial, which introduces the Ashford University Library and the research process, and provides some library search tips.
  • Must document any information used from sources in APA Style as outlined in the Writing Centers  guide.

Carefully review the  for the criteria that will be used to evaluate your assignment.