five guys case study questions

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Five Guys Case Questions

Questions for Five Guys: Developing a Promotional Strategy for the Future

  1. How critical to a company’s success is the use of traditional promotional media such as TV radio, and print advertising?
  2. Evaluate Five Guys’ promotional strategy.
  3. Develop a future promotion strategy (or mix) for Five Guys. Which promotional elements should the company utilize (and why)?
  4. Assume that Five Guys promotional budget is $100 million. In which promotional media should Five Guys allocate the company’s promotion funds?