For your final paper, I’d like you to demonstrate to me what you’ve learned this semester about strategic communication, using your thoughts on an organization that currently is undergoing an organizational change or instability
Choose one of the following issues currently found in the news (see four options below). You may choose to approach this issue from whichever topic we’ve covered this semester (e.g., government, public opinion, media relations, employee relations, ethics and law, etc.), or a combination of as many topics as you choose. Make sure you identify audiences (stakeholders) impacted and what you would counsel the organization if you were hired to advise the organization about this organizational change, with regard to messaging, message management, and message distribution strategies. I have included a few news stories about each issue/organization. These are not exhaustive resources; rather information for you to familiarize yourself with each issue.
Your paper should be 5-7 pages; double spaced; 12-point font with 1” margins; and using MLA citations and bibliography (textbook included). Bring a hard copy of your paper to class at the time the university has assigned: Thursday, May 16, at 10:15 a.m.
- Google 2024 antitrust case:
- https://www.reuters.com/technology/google-faces-second-day-closing-arguments-us-antitrust-trial-2024-05-03/
- https://www.nytimes.com/2024/05/03/technology/google-apple-amazon-meta-antitrust.html
- The Google Antitrust Verdict Looms. Here’s What to Look For. (msn.com)
- https://apnews.com/article/google-antitrust-closings-trial-monopoly-aa1c5b9f859e9428aec15bb0a61bcaa8
- Paramount merger/sale:
- https://variety.com/2024/biz/news/paramount-global-new-leadership-earnigns-sale-1235985018/https://www.theverge.com/2024/3/12/24098476/paramount-merger-rumors-deals-news
- https://www.forbes.com/sites/antoniopequenoiv/2024/05/03/paramount-may-reportedly-turn-down-both-skydance-and-sony-deals-what-we-know-about-the-negotiations/?sh=1b8c88fe6f6f
- NASA Satellites about to shut down
- https://spacenews.com/nasa-faces-budget-crunch-for-extended-earth-science-missions/
- Some NASA Satellites Will Soon Stop Sending Data Back to Earth – The New York Times (nytimes.com)
- Apple and AI
- https://techcrunch.com/2024/05/03/three-things-we-learned-about-apples-ai-plans-from-its-earnings/
- https://www.macrumors.com/guide/apple-gpt/
- NYC company executives go big on AI development (axios.com)
- China tops the U.S. on AI research in over half of the hottest fields: report (axios.com)
