Generating Innovative Ideas
Write a 1 – 2 page implementation plan for generating innovative ideas in an Colgate-Palmolive. Please include the following in your answer:
1. What area (e.g., product, service, etc.) or issue (e.g., losing market share, customer complaints, etc.) should Colgate-Palmolive focus on for the purpose of generating new ideas? In other words, define the scope and focus of your idea generation plan.
2. Who Colgate-Palmolive should be involved in the project, and why. Please mention job roles, departments, and/or teams that should participate in idea generation. Names of individuals are not necessary. Briefly justify why these stakeholders should be involved in the idea generation project.
3. Explain your strategy for generating new ideas. What technique or techniques would you use and why? What steps would you take?
4. Describe one step you could take to generate customer insights, related to this project. Customers may be external or internal to the organization.
5. Name one key barrier you might encounter in your attempt to implement this plan.
