Continuing-Global Marketing Plan Project: Segments and Opportunities.
An American Poultry business expanding to Brazil. (previous parts attached)
Your international marketing plan must identify the market segments you want to target as well as new marketing opportunities, and a branding strategy for your business. You must also identify the tangible and intangible components of your product or service and how you will provide support for your business.
1. Develop a profile of the international market segment(s) you would like to target with your product. Use the internet to research the population size of the market segments in your target country. (NationMaster.com) is good for locating demographic data.)
2. Specify the segmentation strategy you would like to follow. Use the internet to identify the competitors you will have in the country you are targeting. Specify your competitive advantage.
3. Make a list of the tangible and intangible components of your product. Specify how these need to be adapted for the different markets you wan to target.
4. Identify the brand name you will use for your products. Use the internet to conduct a brand name search to be sure the name is not already being used. Check the translation in at least three languages to be sure you know the meaning.
5. Create a positioning statement for your brand to describe the image you want to project.
